How Will You Transform the Life of Your Customers?
Customers don’t buy solutions; they hire a solution to get a job done. This idea has revolutionized the way we approach innovation. But is that enough? In this video, Chief Innovation Officer Dr. Phil Samuel suggests we go beyond the Job To Be Done and ask: How will we transform the life of our customers?
Customers don’t buy solutions; they hire a solution to get a job done. This idea has revolutionized the way we approach innovation. But is that enough? In this video, Chief Innovation Officer Dr. Phil Samuel suggests we go beyond the Job To Be Done and ask: How will we transform the life of our customers?