How to Turn Customer Insights Into Actions and Results
In this webinar, Chief Innovation Officer Dr. Phil Samuel and Data Analytics Program Manager Shannon Murphy outline the best practices to discover, develop, design and deliver what your customer expects and your strategy demands.
Improving the customer experience is a top priority for any organization that wants to differentiate in the market. Yet only 30 percent of businesses are making changes based on data analytics and customer insights. Even fewer are realizing a measurable benefit. Organizations want deeper customer insights and many collect the “voice of the customer.” But still these efforts do not make a difference.
In this webinar, Chief Innovation Officer Dr. Phil Samuel and Data Analytics Program Manager Shannon Murphy outline the best practices to discover, develop, design and deliver what your customer expects and your strategy demands.