Seven Skills to Unlock Your Innovation Potential — #3 Go Beyond the Job To Be Done
The concept of the Job To Be Done revolutionized the field of innovation. But is that enough? In this short video, Chief Innovation Officer Dr. Phil Samuel challenges us to go beyond this concept and ask: How will you transform the life of your customer?
The concept of the Job To Be Done revolutionized the field of innovation. But is that enough? In this short video, Chief Innovation Officer Dr. Phil Samuel challenges us to go beyond this concept and ask: How will you transform the life of your customer?