Seven Skills to Unlock Your Innovation Potential — #1 Develop Deep Empathy for Customers
Sure we're all thinking of our customers, but are we truly being empathetic? In this short video, Chief Innovation Officer Dr. Phil Samuel shares how GE redesigned an MRI machine to look like a pirate ship and transformed the life of their customers—in this case, the children who would have been sedated
Sure we’re all thinking of our customers, but are we truly being empathetic? In this short video, Chief Innovation Officer Dr. Phil Samuel shares how GE redesigned an MRI machine to look like a pirate ship and transformed the life of their customers—in this case, the children who would have been sedated.