Key to Innovation: Develop Deep Empathy for Your Customers
To be an innovator, you must put yourself in the shoes of your customer and develop a deep empathy for the people you’re trying to design a solution for. In this video, Chief Innovation Officer Dr. Phil Samuel shares the story of Doug Dietz and how he transformed ordinary MRI scanners into extraordinary pirate ship scanners.
To be an innovator, you must put yourself in the shoes of your customer and develop a deep empathy for the people you’re trying to design a solution for. In this video, Chief Innovation Officer Dr. Phil Samuel shares the story of Doug Dietz and how he transformed ordinary MRI scanners into extraordinary pirate ship scanners.