Seven Skills to Unlock Your Innovation Potential — #2 Think Beyond Product Innovation

When we think about innovations, we typically focus on product and technology innovations. But there's a whole other world of possibilities. Through an example in the rental car industry, Chief Innovation Officer Dr. Phil Samuel gives a quick overview of how you can create differentiation by innovating in other areas.

When we think about innovations, we typically focus on product and technology innovations. But there’s a whole other world of possibilities. Through an example in the rental car industry, Chief Innovation Officer Dr. Phil Samuel gives a quick overview of how you can create differentiation by innovating in other areas.